How Maha Vajiralongkorn Modernized the Thai Monarchy
Modernizing the Monarchy
Maha Vajiralongkorn, Thailand's new King, has been modernizing the monarchy since his accession to the throne in 2016. His reforms have included changes to the royal protocol, the palace's public relations strategy, and the king's own personal conduct. These changes have been met with mixed reactions from the Thai public, but they have undoubtedly had a significant impact on the monarchy's image.
Changes to the Royal Protocol
One of the most visible changes to the Thai monarchy under Maha Vajiralongkorn has been the relaxation of the royal protocol. In the past, the monarchy was seen as a remote and unapproachable institution. However, under the new king, the monarchy has become more accessible to the public. The king has made more public appearances and has been more willing to interact with the people.
For example, in 2017, the king visited a Buddhist temple in Bangkok and greeted the people who had gathered there. He also made a surprise visit to a hospital in the city and visited with the patients. These gestures have helped to make the monarchy seem more human and relatable to the people.
Changes to the Palace's Public Relations Strategy
Another way that Maha Vajiralongkorn has modernized the monarchy is by changing the palace's public relations strategy. In the past, the palace was very secretive and did not release much information about the royal family. However, under the new king, the palace has become more open and transparent.
For example, the palace now has a website and social media accounts. These platforms are used to share information about the royal family and to promote the monarchy's activities. The palace also releases regular press releases and holds press conferences to keep the public informed about the king's activities.
Changes to the King's Own Personal Conduct
Maha Vajiralongkorn has also made changes to his own personal conduct since becoming king. In the past, the king was known for his playboy lifestyle and his eccentric behavior. However, under the new king, the monarchy has become more dignified and respectable.
For example, the king has stopped appearing in public in skimpy clothing and has also curtailed his drinking. He has also become more involved in royal duties and has taken on a more active role in the government. These changes have helped to improve the monarchy's image and have made the king more respected by the people.
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