Google's Antitrust Loss Could Put Billions at Risk for Apple
Apple Could Lose Big if Google Loses Antitrust Case
In a landmark antitrust lawsuit, the Department of Justice has accused Google of illegally maintaining a monopoly over search and search advertising. If Google loses the case, it could have far-reaching implications for the company—and for Apple.
A Lucrative Partnership
One of the most significant potential consequences is the impact on Apple's bottom line. Apple currently receives a substantial portion of its revenue from its partnership with Google, which pays Apple to be the default search engine on the iPhone and other Apple devices. In return, Google pays Apple 36% of the search revenue generated on Apple devices using Google's services. This arrangement has been a major revenue stream for Apple, accounting for billions of dollars in annual revenue. However, if Google is found to have violated antitrust law, the courts could order the company to break up its search business or to change its business practices.
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